Operation Cheesy Fliers
For this week’s class material blog, I’ll be discussing my rationale for my side of my group’s promotion of the APO Blood Drive. In my part of the project, codenamed Operation Cheesy Fliers, my main goal was to create a series of overly corny, random-humor fliers to appeal to the average college student. After seeing some of the shows that other college students watch, and shows that I watch, it seems to me that the best way to get something noticed is to use a random, witty humor of sorts. Looking at shows like South Park and Family Guy, every episode usually features some random figure of pop culture in a parody of everyday life. Furthermore, sometimes these figures are parodied in advertising of sorts. By incorporating icons like Waldo, Mr. T, and Snarf, I’ve created a completely random ad campaign chock-full of cheesy phrases sure to appeal to the average college student. With these figures ranging as soft as Tinky Winky, and as hard-core as Chuck Norris, it will appeal to the soft-hearted soul, and the masculine, iron-pumping Texas Ranger. In addition, the fact that I’m using a lot of well-known people like Stephen Colbert and the aforementioned Mr. T and Chuck Norris, along with carton characters will help to establish additional humor in the juxtaposition of these random characters in a Blood Drive ad campaign. Really, going across campus, seeing a poster sporting Chuck Norris for an event, and in the next building you visit, seeing a poster of the “King” Burger King; if that’s not odd and humor inspiring, I don’t know what is.
